Here's how it works: The dating feature is part of Facebook's main app and is a free service. You'll be able to find the feature in Facebook's main menu, next to other services like Groups, Events or Marketplace. Once there, you can create a profile by adding pictures, personal details like location and where you went to school, and answer ice-breakers like "What does your perfect day look like?
Unlike competitors Tinder or Bumble, there's no swiping left or right to like or reject potential matches. Instead, you'll need to scroll down through a person's profile and tap if you're interested.
You'll only see people who aren't your Facebook friends, or people who are friends of friends. The assumption is that you already know your friends and this is about taking advantage of the larger Facebook network. It also helps to avoid awkwardness, like running into family on the service. Facebook says its aim is helping its user make lasting connections and not just find hookups.
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It's not just a profile," Nathan Sharp, product manager for Facebook dating, said in an interview last week. Facebook surprised the world when it unveiled the service in May during its F8 developer conference.
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That's because the world's biggest social network and its CEO, Mark Zuckerberg, have been scrutinized over its user data collection practices and whether it can actually keep private all the data it collects about its more than 2. That focus followed a scandal in March over Cambridge Analytica , a UK-based digital consultancy that harvested data from up to 87 million Facebook users without their permission.
The controversy caused many people -- including lawmakers -- to wonder if Facebook could be trusted with personal information, so unveiling a product that collects the even more intimate details associated with online courtship strikes a tone-deaf note for some observers.
For its part, Facebook said no data from the dating service will be used for advertising targeting. If you delete your Facebook Dating profile, the data will also be deleted, Sharp said. For the social network, getting into online dating seems like a way to raise engagement and get people to use the app for longer periods of time. The online dating market is already saturated.
Facebook thinks the key feature that sets its dating service apart from the competition is the ability to tap into its Events and Groups features. For example, if you've RSVD'd yes to attending a music festival, you might be able to connect with someone going, too. Or, you could find someone who also attended an event you went to last month, but didn't meet -- a sort of Missed Connections tool. How many dating apps do that?
And remember, when in doubt, Swipe Right. Trust us, the more options you have, the better-looking life becomes.
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Welcome to Tinder—the largest, hottest community of singles in the world. But wait, it gets better. Save time and aimless searching with our Likes You feature, which lets you see who likes you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure. Hello GoldLife If you choose to purchase Tinder Plus or Tinder Gold, payment will be charged to your Google Play account, and your account will be charged for renewal within hours prior to the end of the current period.
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