For example, competition creates incentives for profile sharing among different dating services in order to quickly amass large groups of user profiles; however, inadequate disclosure of information-sharing practices can result in significant liability under state privacy laws.
The increase of mobile dating apps and services that use the geographic location of users also creates privacy issues if there are inadequate disclosures of information-gathering practices. The Federal Trade Commission and the California Attorney General have each released guidelines on how mobile apps should disclose information-gathering practices, with a particular focus on geo-targeting data, and compliance with these recommendations is highly advised. Many online dating websites and apps contain fake profiles and bots posing as real people, which give rise to a variety of legal problems.
Fake profiles in some circumstances may be misleading and may violate state or federal laws. Moreover, fake profiles promoting third party services often hurt the credibility of a dating site and stress the technical infrastructure of the site.
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Regardless of an online dating service's position on fake profiles and bots, a clear legal strategy coupled with well-drafted website agreements and disclosures can reduce legal and business risks significantly. Affiliate marketing is a popular marketing strategy for many online dating services and apps.
However, affiliates can create a multitude of legal problems for a dating site, from unlawful email and SMS spam to a variety of unlawful techniques of generating web traffic. Clear policies and well-drafted affiliate agreements not only reduce future legal costs but also lead to more profitable affiliate marketing programs.
Elena Albamonte, creator of Lawyers in Love, wanted to provide a place for like-minded, career-oriented individuals to meet each other. That was the experience Elena Albamonte discovered when she ventured to Match years ago to try online dating.
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She partnered with a web developer in to create a dating site that would allow anyone in the legal profession to find another lawyer, paralegal, or law student. The Lawyers in Love site is free, and Elena still personally reviews each applicant to weed out spammers, non-legal system workers, or anyone insincere.
There are more than 1. Lawyers regularly spend so much time at work that they inevitably have to reschedule dates.
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After such a positive experience, she continued to seek out legal professionals, and all of those dates ended up better than anyone she happened to meet in a random profession. The concept of Lawyers in Love was so simple, it was brilliant. Elena purchased the domain and partnered with a developer to flesh out her idea. She provided the creative concepts behind the design, layout, and profile buildout, while he helped code it into existence.
Eleven years ago, Elena launched her site, and it has continued to be at the forefront of lawyer dating ever since.