Typographic matchmaking fonts

She is currently pursuing a PhD at Leiden University while working between Europe and the Middle East as a typography and design consultant.

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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? This book is the result of the Arabic Type Design Project, and includes ten fonts. Read more Read less. I'd like to read this book on Kindle Don't have a Kindle? Share your thoughts with other customers.

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Typographic Matchmaking in the Maghrib 3.0

There was a problem filtering reviews right now. Please try again later. First one for use amazon. There's a problem loading this menu right now. Learn more about Amazon Prime. Get fast, free shipping with Amazon Prime. So adding a variety of new Arabic fonts, within the very limited typefaces available in the market today, seemed great.

Fedra Arabic: The Typographic Matchmaking experience.

It also focuses on developing Arabic Text fonts, which would work in small sizes. Preview of sketches from the design process. As a graphic and type Designer primarily focused on creating a contemporary Arabic Typo. Graphic Design Language, my personal interest in this project was based on the experimental yet practical aspect of it. Collaborating with a renowned Dutch Designer was where I thought I could benefit most from, and seeing and experiencing a different approach to Designing an Arabic Typeface, that would probably affect in the future my personal approach in Arabic Type Design.

On the other hand, it was very interesting to see how the same project was handled by other teams, and seeing the different results. That in itself was a learning experience in following the process and experience of the rest.

Improving Web and Mobile App Typography - 5 basic guidelines

Sample application as a text font in a dictionary bilingual page, using the font is small sizes. Sample application on a back CD cover. The outcome of this collaboration and a one year long working process was Fedra Arabic.

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I include sample applications here, showing the font in usage in different context. Fedra Arabic has a friendly aspect to it and has a contemporary look that many designers look for when working with an Arabic project and are looking for a fresh different font.


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One of its main characteristics is that it is Legible in small sizes and work very well as a text font. It is as well a font that is not limited to being used in small sizes and could work nicely on a variety of different type of usage, as shown in the applications, in Titles, Signage, and branding.


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The most interesting part in the project was the process in developing the font, and the early phases of research and experimentation. The first step in the research was to look at examples of Arabic handwritten text.

Khatt Foundation – Rabbani Foundation.

Samples of common contemporary Arabic fast handwriting from different parts of the Middle East were collected. Those samples show a surprising variety of readable and generally accepted forms per letter , in addition to different cultural preferences. The second step of the research was to get a better understanding of the differences between the Arabic and Latin scripts, and analysing the difference in comparis the handwritten arabic and latin text to simplified Naskh-style Arabic and a Latin serif typeface. We created as a first step the basic simplified skeletal shapes and proportions for the Arabic characters- which was the basis of designing the letters using the formal attributes of Fedra; tension of curves, contrast, weight, etc..

The Design concept of Fedra was to balance legibility with simplicity: