From a simple design perspective, you can see why the Amazon Local subject line catches the eye — its length and shape stand out from the other largely similar-looking structures. Another great email subject line example comes from Mequoda with the simple subject line of:.
Funny subject lines for online dating
What should I be panicking about? Am I in danger? Am I having an existential crisis? Emotionally-walloping words make a big impression. Many of the factors that make up a good blog post title also make a good email subject line.
Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits. This tends to be why top 10 lists are so successful — lists are easier for our brains to process and they create curiosity , in addition to providing the promise of a quick and easy read. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do — they are visually jarring. An article at The New Yorker discusses our avid adoration of listmania:.
A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field. Basically, the ultimate goal is to make your email subject line visually stand out. How you do that is up to you! Incorporating personalization techniques into email subject lines is another way to increase open rates. Instead, try location-specific offers and language, or interest targeting.
Funny subject lines for online dating | Macromex
LivingSocial and Groupon are old pros at this, sending emails with subject lines promoting deals in your area. LivingSocial also sends me new deals based on my past purchases. The subject line above combines personalization via remarketing with scarcity to create an effective email subject line. Thrillist knows exactly who their audience is — the young, drinking crowd — and their conversational tone fits perfectly here with their fun email subject lines.
Thrillist knows their audience. Photo courtesy of Bem Devassa. Question marks and unusual punctuation offer another method for standing out from the email masses. Asking your readers a question, as opposed to a standard statement, immediately engages them.
Questions enter an instant dialogue with users, making them more likely to be opened. Above, Banana Republic combines a question with scarcity tactics. Sephora asks an emotionally-engaging question really?
The 9 Best Email Subject Line Styles to Increase Your Open Rates
Email subject lines threatening scarcity limited time offer! Throw in some scarcity words and you may be surprised how your click rates will change. Examples above incorporate numbers, scarcity, punctuation, and partial capitalization emphasis on the partial for some serious subject line success. As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery in their lives.
If your product directly solves a problem for your audience which it should , use this formula to grab their attention and entice them to open the email. British burger restaurant Byron Burger used a variation of this subject line to promote one of their new recipes: Scarcity can boost open rates and sales massively.
Use this email subject line to speak directly to your audience and show them exactly how your product will benefit them. But you still want to do everything in your power to ensure your transactional emails are opened.
After all, they often contain super important information. The above email subject line examples and formulas will no doubt help you to improve your open rates. With smaller screens, you need to ensure your subject line fits within the allocated space.
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To ensure your subject line appears correctly in every browser and device, try to keep it to between characters. Where applicable, try to weave these words into some of your subject line formulas to inspire action from your subscribers.
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We all know the story of the boy who cried wolf and because not every email you send will need immediate action from the reader, it can be best to use this tip sparingly. This means that when you do include time sensitive words in your subject line, your readers know they MUST act. In this post, I revealed to you why email subject lines matter, what makes a good email subject line, and even gave you all of the best email subject line templates.
So just scroll up, pick your favorite subject line formula, and start taking action. Try Sumo For Free. Or Sign up with Google. About Showcase What is Sumo?