Although the data was anonymised and the team could not read the messages, data showed that senders tended to write longer messages to more desirable people. However, the study did not look at what happened beyond first contact and reply, while the authors note the situation might be very different in offline dating.
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He also warned against assuming the same trends would be seen in other countries, and noted it was not clear what sort of relationship individuals were looking for. Bruch said that when it comes to online dating, perseverance pays off, saying: Politics Urban Studies U.
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The Study of Online Relationships and Dating. The Oxford Handbook of Internet Studies.
Economizing on love: does economics perform online dating? - University of St Andrews
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Oxford university online dating study
What motivates online daters? Academics suggested that women plumped for men who were less attractive as they might think they were more likely to be a faithful and reliable partner. Men were six per cent more likely than women to send the first message in , which had risen to 29 per cent this year. Women who initiated contact with men received fewer messages on average, the research found, with their response rate dropping by 15 per cent when they had begun the conversation.
Single people had become less likely over time to see a potential match's religion, wealth or education level as important, though women are more selective across all criteria, including age. R esearchers said the findings showed that daters had become "more tolerant" and more open to dating people from different backgrounds than in the past, but that gender roles were persistent online. H e added that people might be intimidated by approaching potential partners who were extremely good looking.